Figuring out what to charge can feel like the biggest puzzle in running your event business. Price too low, and you work endlessly without reward. Price too high, and you might scare away perfect clients.
The sweet spot is a price that makes clients happy and keeps your business thriving. It’s the main ingredient for growth and security. For new and established event planning companies in Dubai, getting this right changes everything.
Know your numbers inside out:
Begin with your own cost of doing business. Add up every expense: software, marketing, travel, insurance, and even your own salary. Divide this by the number of events you plan to handle in a year. This gives you a base cost per event. Your prices must cover this number before you see a single dollar of profit. Ignoring this step is like planning a party without a budget.
Pick your pricing model:
Different events need different price tags. A flat project fee gives clients clarity for one big day. An hourly rate works well for smaller tasks or consultations. A percentage of the total event budget aligns your fee with the client’s scale. Some planners mix these models. Choose the method that feels fairest for the work you do and the clients you serve.
Value your skill and time:
Your price reflects your experience, creativity, and problem-solving ability. A client isn’t just paying for hours; they are paying for peace of mind and a beautiful outcome. Consider your unique talent, your special design eye, and your network of trusted suppliers. This value has a worth beyond the clock. Ensure your price says so.
Research the going rate:
Look at what other planners in your area charge for similar services. This helps you position yourself in the market. Are you offering a premium, full service, or a more focused package? Your research isn’t about copying others, but about understanding where you fit. It ensures your quotes are realistic and competitive.
Create clear packages:
Packages make deciding easy for clients. Build tiered options, like Silver, Gold, and Platinum. Each level should have clear services and limits. This structure helps clients choose what they need and instantly see what they get for their investment. It also guides conversations upward when they want to add elements from a higher package.
